Leads marked Untaggable from Google Analytics (GA) or Google Analytics 4 (GA4).

Overview:

Leads - Untaggable - Final is the sum of all leads marked as untaggable in GA or GA4. for options selected in the Global Filter. 

For details on the transition from GA to GA4 review this article.

Data Sources:

Google Analytics      (Prior to Cut-over to GA4 before July 1, 2023)

Google Analytics 4   (After cut-over on and after July 1, 2023). 

Formula:

For GA:         Sum of all Goal Completions for Goals that have been marked as Untaggable in the 

                       RRP, either by naming convention or manual overrides. 

For GA4:       Sum of key events (conversions) where event name 

                            EQUALS

                                         ‘purchase’      (standard eCommerce purchase event)

                            OR  ( 

                                 starts with

                                         ‘unt_’              (prefix indicating event is not taggable)

                               AND does not contain

                                         ‘_rrp’               (event imported from UA, indicates it is taggable)                                                                                                      OR

                                         ‘bct_’               (prefix indicating event is taggable)                                                                                                                               OR 

                                         ‘bc_chat’        (old Blue Corona chat event imported from UA, is taggable)                                                                                    OR

                                         ‘bc_call’          (old Blue Corona call event imported from UA, is taggable)                                                                                      OR

                                         ‘_book_’         (indicates booked lead for tool that has events for multiple steps, excluded here to not double count)          OR

                                         ‘_qual_’          (indicates qualified lead for tool that has events for multiple steps, excluded here to not double count)        OR

                                         ‘_nl_’               (non-lead, used to monitor events we do not want to count as leads)                                                                    OR

                                         ‘zzz’                 (used to indicate events used by client or third parties that we do not want to count as leads)

                                  )