Overview: This metric represents the Total Tracked Impressions for the selected global filter values. It is computed from the Tracked Impression values from the data sources listed below. Note that if the Tracked Impression value from a given data source is unavailable or set to zero, it will not be accounted for in the calculations.   Note that if ...

The total number of conversion actions completed.   Overview: Conversions is the total number of conversion actions that have occurred  for options selected in the  Global Filter . Conversion action types may include website conversions, call conversions, etc. and what actions are measured in each conversion category depends upon the setup in your G...

Client Types and Their Nuances.   Overview: Clients in Polaris are of three types, as described below. Single Company – Single Location (SC-SL): These are clients that operate their business out of a single location. When logging in as a Single Company – Single Location client, the Client Organization and NOAA region will be automatically selected i...

Choose the View that Works for You.   Overview: Polaris provides many ways in which users can view metrics in a container. Users may choose views that are most meaningful for them to interpret the information. Views can be selected by using the 3-Dot menu on the top-right of a Container. Polaris supports the following views today; with views more be...

Individualized Sortable Tables for Each Metric.   Overview: The Table Single View displays the values of a given metric in a container as a table for the period value selected in the Global Filter as shown in the illustration. The Table is generated using the current value of the Global Filter and the prior 12 periods. This view is useful for users ...

Overlays for Comparing Trends.   Overview: The Chart Grouped View displays the values of all metrics in a container as a line graph for the period value selected in the Global Filter as shown in the illustration. The Chart is generated using the current value of the Global Filter and the prior 12 periods. Highlighting any of the chart nodes displays...

Does Lead Capture Live offer levels of service to handle call disposition? Currently, Lead Capture Live supports one level - the Answering Service solution.  Answering Service Solution: Answers incoming calls representing your brand experience. Screens calls to ensure it is within your service areas, capabilities, and offerings. Qualifies calls to d...

Tracked Impressions measuring how many people see your content naturally through organic search engine results or social media feeds, indicating your visibility without actively advertising. Data Sources: Google Ads Formula: The sum of Tracked Impressions from each of the data sources specified, when available.    ...

What types of Calls can Blue Corona Lead Capture Live answer? You can choose to have our service field any combination of the following call types. All your calls After hours calls Holiday calls Emergency calls Any mix of calls including overflow of calls not answered by CSRs, ...

View Values over Time for a Collection of Metrics.   Overview: The Table Grouped View displays the values of all metrics in each container as rows in a table for the period value selected in the Global Filter as shown in the illustration. The Table is generated using the current value of the Global Filter and the prior 12 periods. This view is usefu...

  A Concise View of Metrics.   Overview The card is the simplest view of a metric in Polaris, as illustrated in the picture below.     The Card provides the metric name, its source, value for the selected values of the Global Filter and its change vs the value in the prior period or when compared to the same period last year.  The thumbnail provides...

Locations Location data is associated with a location-specific listing such as Google Business Profiles (GBP), which is usually associated with a physical address. While some GBPs are for service areas, most are for physical locations, so they are all organized at the location level for consistency. Location Groups Location Groups are where marketin...

 Values of Interest. Overview: Metrics are a way of measuring values of interest. Metric values are usually measures at time intervals and are used to track progress, identify problems, and make decisions. Metrics have many units such as counts, percentages, currency, ratios, or time-units. Examples of metrics include Ad Spend, Impressions, Clicks, ...

  Total number of contacts from various engagement systems across tracked sources.   Overview: Leads represent the total number of people that engaged with our clients across the different engagement channels we track. Engagement include calls, forms, chats, schedulers, local services, business profiles, Facebook, etc.   This metric shows the total ...

Google has replaced Google Analytics (GA) with Google Analytics 4 (GA4) ( Learn More ) and starting July 1, 2023, the GA properties will stop processing new data. The following is the impact on Integration Adapters and metrics related to GA, GA4 and calculated metrics.    For Existing Blue Corona Clients If GA was setup and processing data before th...

Total Leads from all sources besides Blue Corona calls, forms, and chats   Overview: Leads - Untaggable -Total  is the count of leads from all sources besides Blue Corona tracked calls, forms, and chats  for options selected in the  Global Filter .    Leads that are from Blue Corona calls, forms, and chats can be reviewed and tagged to designate and...

A Collection of Metrics to Support a Conversation.   Overview: An individual metric, while interesting may not provide adequate insights to understand trends, track progress, identify problems, or make decisions. Typically, a group of metrics viewed together provides more actionable insights as illustrated below.   Polaris enables the creation of Co...

Agendas for Data Driven Conversations.   Overview: A Dashboard in Polaris is a grouping of Containers to provide meaningful insights or context. A Dashboard is made up of one or many containers, each containing a group of metrics or other objects such as the Notes Editor.      Dashboards are usually designed for a given context of interest or discus...

Leads marked Untaggable from Google Analytics (GA) or Google Analytics 4 (GA4).   Overview: Leads - Untaggable - Final is the sum of all leads marked as untaggable in GA or GA4. for options selected in the  Global Filter .    For details on the transition from GA to GA4 review this article.   Data Sources: Google Analytics      (Prior to Cut-over to...

Total Inbound Calls Tracked with Blue Corona Marketing Tracked Lines.   Overview: Call Leads shows the total count of inbound calls that were received through all allocated Blue Corona marketing tracked lines for the given values selected in the Global Filter.   Data Sources: Blue Corona Call Tracking, Polaris Engagement Subsystem Formula: N/A    ...

Integrations and Calculated Metric Categories in Polaris.   Overview: The following table shows the current list of Integration Adapters available in Polaris. There are several metrics that are calculated based upon values extracted from other platforms. The Calculated Category groups these metrics for ease of use.   CATEGORY SUB-CATEGORY PLATFORM A...

Detailed Period over Period Comparisons.   Overview: The Chart Single View displays the value of each metric in the container as a histogram for the prior 12 periods from the period value selected in the Global Filter. It also overlays a line graph with the 12 periods prior to the 12 periods shown on the histogram for a total of 24 periods. This ena...