Total number of contacts from various engagement systems across tracked sources.

Overview:

Leads represent the total number of people that engaged with our clients across the different engagement channels we track. Engagement include calls, forms, chats, schedulers, local services, business profiles, Facebook, etc.

This metric shows the total number of Leads based on the selected global filter options. It is calculated from the lead data from the specific data sources. It's important to note that if there is no available data or if the lead count is zero for a particular data source, it won't include in the calculations. 

Data Sources:

RYNO Tracked Calls, RYNO Tracked Forms, Blue Corona Chats, GA4, Google Local Services, Google Business Profile, Facebook Ads

Formula:

                             Formula                                                         Adapter Source

Leads      =          Call Leads                                  +           (RYNO Tracked Calls)

                             Form Leads                               +           (RYNO Tracked Forms)

                             Chat Leads                                +           (Blue Corona Chats)

                             Leads - Untaggable - Total                   (see linked article)