Total Leads from all sources besides RYNO tracked calls, forms, and chats

Overview:

Leads - Untaggable -Total  is the count of leads from all sources besides RYNO tracked calls, forms, and chats for options selected in the Global Filter. 

Leads from RYNO calls, forms, and chats can be reviewed and tagged to designate and disposition a subset of the leads. Leads from other sources, including non-RYNO calls, forms, and chats listed below, are not “taggable” and are hence marked as “Untaggable Leads.” The data sources and the formula to calculate this metric are presented below. 

Data Sources:

GA4, Google Local Services (GLSA), Google Business Profile (GBP), Facebook Ads

Formula:

 Formula                                                                       (Adapter Source)

‘Leads - Untaggable - Total’ =                                      

          ‘Leads - Untaggable - Final’                 +          (GA4 - see linked article for criteria)

          ‘Message Leads - GLSA’                     +            (Google Local Services)

          ‘Bookings - GLSA’                                +            (Google Local Services)

          ‘Message Leads - GMB’                      +            (Google Business Profile)

          ‘Bookings - GMB’                                 +            (Google Business Profile)

          ‘Messaging Conversations Started’     +            (Facebook Ads)