The overall cost spent to effectively generate a qualified lead.

Overview:

This metric shows the average Cost Per Qualified Lead spent to acquire a single qualified lead across various campaigns. It is calculated using the spend in the data collection from the specific data sources. It's important to note that if there is no allocated budget for a specific campaign, it won't be included in the calculation. 

Data Sources:

Googles, Microsoft , Google Local Services, Facebook, LinkedIn, Nextdoor, Yelp, RRP (Calls, Forms, Chats), Google Analytics, GA4, Google Business Profile

Formula:

Dividing the total adverting spend by the number of qualified leads generated.