LCL Calls - Client Missed Call & Voicemail Qualified Lead Rate

Metric Library Category

Written By Lynn Sheng (Super Administrator)

Updated at February 21st, 2024

Percent of Qualified Lead Calls determined to be a Missed Call or Voicemail Qualified Lead call coming through a Blue Corona tracked line but unanswered by the client's CSR team.

 

Overview:

LCL Calls - Client Missed Call & Voicemail Qualified Lead Rate metric gauges the percentage of missed calls and voicemail qualified lead calls that went unanswered by the client's CSR team for options selected in the  Global Filter. This metric is essential for evaluating the effectiveness of a brand's responsiveness and the ability to capture valuable leads, offering insights into potential conversion opportunities.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

LCL Calls - Client Missed Calls & Client Voicemail Qualified Leads / LCL Calls - Client Leads