Number of Chat Engagements.

Overview:

Chat - Lead metric represents the quantity of prospective customers or inquiries generated through online channels, such as advertisements, websites, or social media, who express interest by initiating a chat inquiry for options selected in the Global Filter. Tracking and analyzing chat leads in digital marketing help businesses assess the effectiveness of their online strategies and optimize campaigns to drive more meaningful customer interactions.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A