Number of Chat Engagements initiated through paid search ads.

Overview:

Chats - Paid Search Leads metric reflects the number of potential customers who click on targeted advertisements within search engine results and subsequently engage with the brand through a chat interface for options selected in the Global Filter. This strategy combines paid search advertising with real-time communication, allowing businesses to capture and convert potential customers directly from search queries through personalized interactions.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A