Number of Calls - Qualified Leads initiated through the Google Business Profile extension.

Overview:

Calls - GBP Ext Qualified Leads metric represents the number of callers seeking services provided by the client and who reside within their geographic market, as dispositioned by Blue Corona generated from the Google Business Profile for options selected in the Global Filter. This metric indicates the effectiveness of the business profile in driving customer inquiries and serves as a valuable measure of user engagement through Google's local search platform.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A