Percent of Calls - Qualified Lead Calls initiated through External Website source.

Overview:

Calls - External Website Qualified Lead Rate metric gauges the percentage of Calls - Qualified Leads on Blue Corona Marketing tracked lines not associated with a client's website or landing pages, most commonly setup as in-listing numbers such as Google Business Profile listings for options selected in the Global Filter.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

Calls - External Website Qualified Leads / Calls – Qualified Leads