LCL Calls - Client Leads

Metric Library Category

Written By Lynn Sheng (Super Administrator)

Updated at February 21st, 2024

Number of Inbound Calls passed on to the client's office lines through a Blue Corona tracked line.

 

Overview:

LCL Calls - Client Leads metric represents the quantity of prospective customers or inquiries generated through online channels, such as advertisements, websites, or social media, who express interest by initiating a phone call for options selected in the Global Filter.  Tracking and analyzing call leads in digital marketing help businesses assess the effectiveness of their online strategies and optimize campaigns to drive more meaningful customer interactions.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A