Percent of Calls - Leads dispositioned by Blue Corona as Calls - Qualified Leads.

Overview:

Calls - Lead-to-Qualified Lead Rate metric gauges the percentage of incoming calls (Calls - Leads) that meet the criteria for Calls – Qualified Lead for options selected in the Global Filter.  This metric is crucial for assessing the efficiency of lead generation efforts, providing insights into the effectiveness of marketing channels and the quality of leads generated through phone interactions.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

Calls – Qualified Leads / Calls - Leads