Number of Calls initiated through the Google Business Profile extension from Google Ads.

Overview:

Calls - GBP Ext Leads metric represents the number of calls generated when a potential customer engages with the business by calling directly from the Google Business Profile call extension for Google Ads for options selected in the Global Filter.

Data Sources:

Engagement Calls 2.0

Formula:

Count of calls where phone label contains 'PPC - GMB Ext'