LCL Calls - LCL BC Lines Lead-To-Qualified Lead Rate

Metric Library Category

Written By Lynn Sheng (Super Administrator)

Updated at February 21st, 2024

Percent of Calls - Leads answered by an LCL agent from a BC tracked line and dispositioned by Blue Corona as Calls - Qualified Leads.

 

Overview:

LCL Calls - LCL BC Lines Lead-To-Qualified Lead Rate metric gauges the percentage of incoming LCL calls on Blue Corona tracked lines that meet the criteria for a qualified lead for options selected in the Global Filter.   This metric is crucial for assessing the efficiency of lead generation efforts, providing insights into the effectiveness of marketing channels and the quality of leads generated through phone interactions.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

 LCL Calls - LCL BC Qualified Leads / LCL Calls - LCL BC Leads