Leads marked Untaggable from Google Analytics (GA) or Google Analytics 4 (GA4) that cannot be determined to be Qualified or not, so they are treated as Qualified.

Overview:

Leads - Untaggable for Qualified Leads is the sum of all leads marked as untaggable in GA or GA4 that are treated as qualified because the engagement tool (i.e. chat, scheduler, etc.) does not provide info to determine if qualified or not, for options selected in the Global Filter. 

For details on the transition from GA to GA4 review this article.

Data Sources:

Google Analytics      (Prior to Cut-over to GA4 before July 1, 2023)

Google Analytics 4   (After cut-over on and after July 1, 2023). 

Formula:

For GA:         All Leads - Untaggable - Final are treated as qualified as GA was not set up to make the distinction between unqualified

For GA4:       Sum of key events (conversions) where event name 

                               starts with

                                         ‘unt_’             (prefix indicating event is not taggable)

                               AND does not contain

                                         ‘_rrp’              (event imported from UA, indicates it is taggable)                                                                                                             OR

                                         ‘bct_’              (prefix indicating event is taggable)                                                                                                                                       OR 

                                         ‘bc_chat’       (old Blue Corona chat event imported from UA, is taggable)                                                                                            OR

                                         ‘bc_call’         (old Blue Corona call event imported from UA, is taggable)                                                                                              OR

                                         ‘_book_’        (indicates booked lead for tool that has events for multiple steps, counted in Qualified Leads - Untaggable)        OR

                                         ‘_qual_’         (indicates qualified lead for tool that has events for multiple steps, counted Qualified Leads - Untaggable)          OR

                                         ‘_bookst_’     (indicates booked lead for tool that has only this event, counted in Qualified Leads - Untaggable)                          OR

                                         ‘_qualst_’       (indicates qualified lead for tool that has only this event, counted in Qualified Leads - Untaggable)                       OR

                                         ‘_apex’           (this tool has qualified and/or booked lead events, counted in Qualified Leads - Untaggable)                                  OR

                                         ‘_sengine’      (this tool has qualified and/or booked lead events, counted in Qualified Leads - Untaggable)                                  OR

                                         ‘_zoominfo’   (this tool has qualified and/or booked lead events, counted in Qualified Leads - Untaggable)                                  OR

                                         ‘_nl_’              (non-lead, used to monitor events we do not want to count as leads)                                                                           OR

                                         ‘zzz’                 (used to indicate events used by client or third parties that we do not want to count as leads)