Leads marked Untaggable from Google Analytics 4 (GA4) that can be determined to be Qualified.

Overview:

Qualified Leads - Untaggable is the sum of all leads marked as untaggable in GA4 where the GA4 event provides details that can determine if a lead fits qualified criteria, for options selected in the Global Filter. This detailed data is dependent on the capabilities of the tool (i.e. chat, scheduler, etc.) and what that provider makes available for events.

Data Sources:

Google Analytics 4

Formula:

Sum of key events (conversions) where event name 

                            EQUALS

                                         ‘purchase’

                            OR  ( 

                                 contains

                                         ‘_book_’         OR

                                         ‘_qual_’          OR

                                         ‘_bookst_’         OR

                                         ‘_qualst_’

                               AND does not contain

                                         ‘sch_book_sengine’              OR

                                         ‘zzz’

                                  )