One Line Human Definition.

Overview:

Forms - Lead-to-Qualified Lead Rate metric gauges the percentage of Forms - Leads that meet the criteria for Forms - Qualified Lead for options selected in the Global Filter.  This metric is crucial for assessing the efficiency of lead generation efforts, providing insights into the effectiveness of marketing channels and the quality of leads generated through form submissions.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

Forms – Qualified Leads / Forms – Leads