Number of Online Form Submissions initiated through paid search ads.

Overview:

Forms - Paid Search Leads metric reflects the number of potential customers who click on an advertisement within a search engine's sponsored listings and subsequently fills out an online form on the landing page for options selected in the Global Filter. This process is a key component of pay-per-click (PPC) advertising, enabling businesses to acquire leads directly through targeted paid search campaigns.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A