Percent of Forms - Qualified Leads initiated through External Website sources.

Overview:

Forms - External Website Qualified Leads metric gauges the percentage of form submissions seeking services provided by the client and who reside within their geographic market, as dispositioned by Blue Corona via an external website or platform for options selected in the Global Filter. This indicator provides insight into the effectiveness of attracting qualified leads from external sources, helping evaluate the reach and success of off-site marketing efforts.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

Forms - External Website Qualified Leads / Forms - Leads