Number of Calls - Leads initiated through the Google Business Profile extension.

Overview:

Metric Name is xxx for options selected in the Global Filter. 

Calls - GBP Ext Leads metric represents the number of calls generated when a potential customer engages with the business by calling directly from the Google Business Profile for options selected in the Global Filter. This metric indicates the effectiveness of the business profile in driving customer inquiries and serves as a valuable measure of user engagement through Google's local search platform.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A