Number of Calls - Leads dispositioned by Blue Corona as Calls - External Website Qualified Leads.

Overview:

Calls - External Website Qualified Leads metric represents the number of callers seeking services provided by the client and who reside within their geographic market as dispositioned by Blue Corona, originating from leads generated outside the client's primary location or website for options selected in the Global Filter. This metric reflects the brand's reach beyond its owned properties and underscores the effectiveness of marketing efforts in engaging a diverse audience across various online touchpoints.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A