Number of Calls - Leads dispositioned by Blue Corona as Call - External Website Leads.

Overview:

Calls - External Website Leads metric represents the number of incoming calls originating from leads generated outside the client's primary location or website for options selected in the Global Filter. This metric reflects the brand's reach beyond its owned properties and underscores the effectiveness of marketing efforts in engaging a diverse audience across various online touchpoints.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A

or, How it's calculated for Calculated Metrics.