Leads marked Untaggable from Google Analytics 4 (GA4) that can be determined to be Booked.

Overview:

Bookings - Untaggable is the sum of all leads marked as untaggable in GA4 where the GA4 event provides details that can determine if a lead fits booked criteria, for options selected in the Global Filter. This detailed data is dependent on the capabilities of the tool (i.e. chat, scheduler, etc.) and what that provider makes available for events.

Data Sources:

Google Analytics 4

Formula:

Sum of key events (conversions) where event name 

                            EQUALS

                                         ‘purchase’        (standard eCommerce purchase event)

                            OR  ( 

                                 contains

                                         ‘_book_’         (indicates booked lead for tool that has events for multiple steps)          OR

                                         ‘_bookst_’      (indicates booked lead for tool that has only this event)

                               AND does not contain

                                         ‘zzz’                 (used to indicate events used by client or third parties that we do not want to count as leads)

                                  )