Number of Calls - Leads initiated through paid search ads.

Overview:

Calls - Paid Search Leads metric represents the number of inbound calls seeking services directly attributed to the client's investment in online advertising for options selected in the Global Filter. This metric serves as a key indicator of the effectiveness of the paid search campaign in driving potential customers to engage with the business through a phone call.

Data Sources:

Blue Corona Call Tracking, Polaris Engagement Subsystem

Formula:

N/A