Overview:

This metric represents the Tracked Impressions for the selected global filter values. It is computed from the Tracked Impression values from the data sources listed below. Note that if the Tracked Impression value from a given data source is unavailable or set to zero, it will not be accounted for in the calculations.

Data Sources:

(Associated channels listed for each)

• Google Ads/Google Local Service Ads
  • Paid Google Local Services
  • Paid Search > Paid Google
  • Paid Google > Paid Google Display
  • Video > Paid YouTube
• Microsoft Ads
  • Paid Search > Paid Microsoft
• Facebook Ads
  • Social > Facebook > Paid Prospecting
  • Social > Facebook > Paid Remarketing
  • Social > Facebook > Paid Other
• Yelp Ads
  • Social > Yelp > Paid Prospecting
  • Social > Yelp > Paid Remarketing
  • Social > Yelp > Paid Other
• Google Business Profile
  • Organic Search > Google > Google Business Profile
• Google Search Console
  • Organic Search > Google > Search Results
• Emma
  • Email > RYNO

Formula:

Sum of Tracked Impressions from data sources listed above.