Impr. Top % - Search (Est.

Written By Nino Galimba (Collaborator)

Updated at February 13th, 2025

Search top impression rate “Impr. (Top) %” is the percent of your ad impressions that are shown anywhere above the organic search results.

Data Sources:

Microsoft Ads - Campaign Performance.

Formula:

See formula in 'Microsoft Ads Metrics' tab in 'Ingest + Metric Samples' spreadsheets.