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Impr. Abs top % - Search (Est.)
Search absolute top impression rate “Impr. (Abs.Top) %” is the percent of your ad impressions that are shown as the very first ad above the organic search results. Data Sources: Microsoft Ads - Campaign Performance. Formula: See formula in 'Microsoft Ads Metrics' tab in 'Ingest + Metric Samples' spreadsheets. ...
0 min reading timeAd Spend
Amount spent directly with ad platforms. Data Sources: Facebook Ads - Performance. . ...
0 min reading timeLead Conversion Rate
Data Sources: Click Sources + Lead Sources Formula: 'Leads - All (Total)'/'Clicks (Total)' ...
0 min reading timeLeads (AS)
The total number of calls that came through our tracked lines and were inferred to have been answered by an answering service by Blue Corona's Tagging service for the given period. Data Sources: RRP Calls - Tags. Formula: Count of calls where answer_type is 'Answering Service'. ...
0 min reading timeClickthrough Rate
Overall clickthrough rate. Data Sources: Facebook Ads - Performance. Formula: Clicks/impressions. ...
0 min reading timeCost Per Click
Overall cost per click. Data Sources: Facebook Ads - Performance. Formula: Ad spend/clicks. ...
0 min reading timeClickthrough Rate
Overall clickthrough rate.. Data Sources: Google Search Console - URL Performance. Formula: Clicks/impressions. ...
0 min reading timeClicks
Number of click actions from users in response to seeing your content. Data Sources: Google Search Console - URL Performance. ...
0 min reading timeLeads - Taggable
Number of forms submitted. Data Sources: RRP Raw Sources (RRP Calls, RRP Forms, RRP Chats). Formula: Sum of leads from RRP Calls, RRP - Forms, RRP - Chats. ...
0 min reading timeCalls - Daily Unique Missed Caller Rate
**Need better name, represents unique callers in each day but not unique over greater periods** Data Sources: RRP Calls - Tags. Formula: Missed unique callers/total unique callers ...
0 min reading timeQualified Lead-To-Booking Rate - Calls (AS)
% of qualified leads that booked appointments as indicated from call logs. Data Sources: RRP Calls - Tags. Formula: 'Bookings - calls (AS)'/'qualified leads - calls (AS)'. ...
0 min reading timeImpr. Top % - Search (Est.
Search top impression rate “Impr. (Top) %” is the percent of your ad impressions that are shown anywhere above the organic search results. Data Sources: Microsoft Ads - Campaign Performance. Formula: See formula in 'Microsoft Ads Metrics' tab in 'Ingest + Metric Samples' spreadsheets. ...
0 min reading timeCost Per Click
Retrieving data. Wait a few seconds and try to cut or copy again. Data Sources: Microsoft Ads - Campaign Performance. Formula: Ad spend/clicks. ...
0 min reading timeBooking - Calls (AS)
The total number of tracked calls that resulted in booked appointments as identified by Blue Corona’s Tagging Service for the selected period. Data Sources: RRP Calls - Tags. Formula: Calls where is_closed is true. ...
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