Qualified Leads (Calls) - Paid

Written By Spencer Chang (Administrator)

Updated at March 24th, 2025

The number of qualified lead calls to paid media channels.

 

Overview:

Qualified Leads (Calls) - Paid is the count of phone calls tagged as qualified leads and attributed to paid media for options selected in the Global Filter

 

Data Sources:

Engagement Calls 2.0

Formula:

Count of calls where Qualified Lead = true AND the channel Campaign Type contains 'paid'