Data Sources Google Ads Overview When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the ...

Total number of visits or interactions made by users on a website.   Overview: This metric shows the total number of Sessions based on the selected global filters. Data Sources: Google Analytics Universal (prior to July 1, 2023), Google Analytics 4 (from July 1, 2023). Formula: The sum of Sessions from each of the data sources specified, when availa...